“Its appeal is perhaps symbolic of our desire for a simpler life and a need for a stronger connection with the natural world,” suggests Sarah Quilliam, head of product design for Hillarys, a window blinds specialist.
“When times get tough there’s a tendency to return to a more organic, holistic and nature-inspired feel in the home.”
Annie Deakin, editor of online home shopping emporium mydeco.com, agrees: “This year marks the bicentenary of Charles Darwin’s birth and the focus on nature has helped heighten the focus on textiles and home products which echo that theme,” she said.
Deakin says it’s time to turn on to funky botanical wallpaper and fabrics for a bang-up-to-date take on bringing the ‘outdoors in’.
There are many ways in which to reproduce this look in your home by using a feature wall of woodland print wallpaper and scatter cushions.
“Woodland patterns are huge this season,” says House Beautiful style editor Charlotte Boyd.
“Even if you don’t have a large garden, it’s possible to create a sense of the natural world in your home by using one of the new designs.”
She suggests adding a touch of woodland spirit with one of the new metallic tree motif papers.