There are currently around 500 retailers such John Lewis and Argos collectively offering over a one million products. You will be able to build 3D models of your own Living Room and add your preferred decor as well as 3D models of 20,000 items of real furniture to buy. You can then save your room design then by adding it to your online profile will allow others to comment and give advice. This will form the basis of a social community which will eventually be shareable to other Social networks like Facebook & MySpace.
Hoberman hopes to, "help users make the right decisions about their home’s decor, and get validation from others regarding their taste, in order to avoid room style disasters".
The second tool, Design My Room (http://www.designmyroom.com/), is a very similar US based version but equally as fun and useful.
Have fun playing with the different designs, hopefully you may see our products appearing in the near future.